Day February 24, 2026

Australia’s Economy in a Phase of Soft Deceleration: Seizing Opportunities and Managing Challenges

Introduction: As 2026 began, Australia’s economy showed subtle shifts: business activity softened slightly while cost pressures fell to their lowest levels since the pandemic, and the labour market remained relatively stable. This combination points to a phase of “soft deceleration” — growth slowing but structural stress easing. While companies focus on operational optimization and cost control, some continue cautious expansion; investors seek balance amid market volatility. This tempered adjustment and easing of cost pressures provides firms, and market participants with a clearer window for assessment, and hints at a gradual return to healthier economic dynamics under the pressures of high interest rates and external headwinds.

Keith Mar

Director of Sunnyside Financial Group

Keith has 20 years of experience in the provision of business/tax/accounting advice and 9 years experience in the provision of financial planning advice. Keith attained a Bachelor Degree in Accounting and Business Law, and a Master Degree in Taxation (ATAX) from The University of NSW. Keith is a chartered accountant of the Institute of Chartered Accountants in Australia, a Certified Practising Accountant of the Hong Kong Institute of Certified Public Accountants and a registered tax (financial) agent in Australia. Keith also received external examiner qualification from the Law Society of New South Wales.