About SFG.
Who We Are
We are more than accountants. We are business advisors that provide accounting & tax services, audit assurance , management accounting, business advisory, wealth creation, superannuation advice, trusts and estate planning, immigration consulting, mortgage & corporate finance, and taxation strategy and consulting.
We provide services to family businesses, small to medium size businesses, listed entities, professionals and high net-worth individuals. Our reputation as a professional service firm is grounded throughout the success and strength of our clients. We focus on creating a long term partnership with you and we are determined to help you to achieve your goals.
SFG. Mission and Vision
Credibility
building trust and relationship with our client
Reliability
maintaining and improving our skills and qualification through continuous education and training to assist our client
Caring
going beyond building wealth and seeking opportunities to improve client's financial status
Ethical
obey and honour legal and ethical practices
Open Minded
open to new ideas and technologies
Giving Back
with our time and our money to community
Our Commitment
At SFG., we believe that everyone deserve to receive the best professional services. We are committed to offer you with highest standard personalised services:
We offer professional services on fixed price arrangement
- We provide quality services
- We response to your call / question within the same day
- We are determined to improve your business
- We have solid knowledge, skills and experience in your industry
- We focus on long term relationships with you
The SFG Experience
The SFG. Point of differences is our Service Level Guarantee. Our clients come first – it is how we do business. We want to get to know you and we want to get to know your business. To achieve this partnership with you, we deliver an unmatchable, highly valued client experience – The SFG Experience.
Efficiency
Our Milestones
We get up every morning so we can enhance better lives of people through educating, coaching, nurturing and guiding them to the journey of wealth creation and balance of life, so that they can in turn share their experience and resources to their networks to create a better world.
Our Dedication
Leadership, Strategic Direction And Goal Clarification
We understand your goals and build a strategy to reach them, providing expert guidance on financial complexities so you can focus on your core business.
Support
Business journeys are rarely smooth. When you hit bumps, our advisors provide timely support, perspective, and confidence to help you stay on course and make the right decisions.
Expertise
The sophistication behind a financial report is often underestimated. We have the skill, knowledge and experience required to help clients reach their business goals.
Fixed Fee Arrangement
Seeking professional advice saves time and effort. On top of that, our fixed-priced services leave you with no surprise. For SMEs, reducing compliance costs to a low monthly charge is a true advantage.
Focus
Business owners often get too close to their operations, losing sight of long-term plans. Our advisory service monitors your performance to keep you on track and recommends timely adjustments to boost results.
2021
Rebranded SFG (Sunnyside Financial Group)
2019
Setup Shenzhen office
2014
Setup Taipei office
2009
Setup Hong Kong office
2006
Renamed Sunnyside Accountants
2002
Started Au & Mar Chartered Accountants
What Sets Us Apart from the Rest
Leadership
Our core values describe the character of Sunnyside and reflect the best aspect of our business.
We are DEPENDABLE:
- Standing firm for what is right, delivering an commitments, being resilient and trustworthy
- Taking personal accountability, being decisive, using judgement and common sense, empowering others
Dynamic
Sunnyside has been servicing clients over Asia-Pacific region with an aim to consult and connect businesses. We brought diverse people ad cultures together for mutual benefits.
We believe that diversity brings benefits for our clients, our business and our people. The more different perspectives we have, the better equipped we’ll be to meet the client’s demands. We create a working environment that is open, supportive and inclusive at every level. One where individuality is embraced, doors are opened and recruitment and progression are based on merit.
Sustainability
As a maxim for decision-making, we aim to achieve long term balance of commercial, social and environmental responsibility. At Sunnyside, we believe that the long term prosperity of clients represents the best basis for their success. We are committed to thinking and acting in a sustainable manner in all aspect of our business. Sustainability enables us to project a distinctive image in the market and creates continuity across the time and generations.
Knowledge
Our skills and knowledge of business world are applied to help clients consider broader societal impacts and identify opportunities in every aspect of running a business. We use a firm and organised approach of acquiring information about the current state of micro and macro economic environment. We analyse ‘business knowledge’ through acquiring a detailed understanding of client’s functions, the processes and tasks which are employed to accomplish those functions, and the relationship of those functions.
Innovative
Innovative ideas are within our blood. We think consistently in areas such as positive changes in efficiency, productivity, quality, competitiveness and services.
We are opened to different ideas and cultures, communicating openly, honestly and transparently. We welcome challenge and learn from mistakes. We listen, treat people fairly, being inclusive, valuing different perspectives.